Authority Marketing: Getting Featured in Legal Media & Industry Events
A Talk by Stacey Lake (CEO, Lawfecta)
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About this Talk
Law firms trust and hire the agencies they see as industry leaders. The most successful paralegal agencies are not just good at what they do—they are also well-positioned in the market through PR, media, and speaking opportunities. Whether it is being featured on legal blogs, invited onto podcasts, or presenting at industry events, authority marketing builds credibility and attracts premium clients.
In this session, you will learn:
✅ How to get featured in legal publications, podcasts, and speaking events
✅ Crafting a PR strategy that gets law firms to take notice
✅ How to use media exposure to land paying clients
✅ Leveraging authority marketing to charge premium prices
Why This Matters: Attorneys are more likely to hire an agency they see as a recognized expert. Instead of competing on price, build trust and visibility through industry exposure that attracts high-value, long-term clients.
Lawfecta is the leading platform for freelance paralegals and agency owners, providing opportunities to grow, scale, and thrive in the legal industry. As the creators of Power Paralegals, we are committed to supporting legal professionals with education, resources, and real-world opportunities.