
Pricing Your Services: How to Charge More & Get It Without Losing Clients
A Talk by Stacey Lake (CEO, Lawfecta)
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About this Talk
One of the biggest struggles for legal freelancers is knowing how to price services without undercharging or scaring off clients. If you are still guessing or basing your rates on what others charge, you are leaving money on the table.
In this session, you will learn:
✅ The difference between hourly, flat-fee, and retainer pricing—and when to use each
✅ How to raise rates confidently without losing existing clients
✅ The psychology of value-based pricing that makes clients say yes
✅ How to negotiate pricing with attorneys who want a “deal”
Why This Matters:
If you are not pricing correctly, you are working too much for too little. This workshop will help you position yourself as a high-value provider instead of competing on price.