Referral Partnerships: How to Get Law Firms to Promote Your Agency
A Talk by Stacey Lake (CEO, Lawfecta)
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About this Talk
The best clients are the ones that come directly from trusted referrals. Instead of constantly chasing new business, agency owners can leverage referral partnerships to create a steady, reliable client pipeline. Law firms, past clients, and industry partners can become your greatest business growth tool—but only if you know how to structure partnerships the right way.
In this session, you will learn:
✅ How to identify the best referral partners who can send you quality leads
✅ Structuring referral partnerships so both sides benefit
✅ How to incentivize referrals without discounting your services
✅ Setting up an automated referral tracking system for consistent results
Why This Matters: Referral partnerships are one of the most cost-effective ways to scale an agency. Instead of relying on constant outbound marketing, a strong referral strategy brings pre-vetted, high-value clients to you.
Lawfecta is the leading platform for freelance paralegals and agency owners, providing opportunities to grow, scale, and thrive in the legal industry. As the creators of Power Paralegals, we are committed to supporting legal professionals with education, resources, and real-world opportunities.