
Social Media Strategy for Freelance Paralegals: What Works and What’s a Waste of Time
A Talk by Stacey Lake (CEO, Lawfecta)
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About this Talk
Social media is a powerful tool for building credibility, attracting law firms, and positioning yourself as a top-tier freelance paralegal—but only if you use it strategically. Many freelancers waste time on platforms that do not convert or post the wrong type of content, attracting unqualified leads.
In this session, you will learn:
✅ Which social media platforms work best for legal freelancers (and which to skip)
✅ What to post, when to post, and how to engage to build trust with attorneys
✅ How to automate social media without making it look robotic
✅ Real examples of successful LinkedIn and social media marketing strategies
Why This Matters:
Law firms and attorneys are actively searching for legal freelancers online. A strong social presence can help bring in clients without cold pitching or competing on low rates.